Searching for information on the internet has changed drastically since the start of the 21st century. What used to be a specific process now involves intuitive algorithms. These algorithms bring users the information they’re searching for instantly. Voice search is yet another way for people to utilize search engines, with Google voice search a clear favorite. Your insurance company needs to regularly update its SEO practices to match these evolving user practices. Here are a few basics to get you started.

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A critical part of optimizing for Google voice search is understanding best practices and using them to your advantage, including:

• Focusing on frequent searches: Make sure the content on your website includes common phrases like “near me,” “hours of operation,” and others. These simple phrases are a part of many voice searches and can help drive business towards your website.
• Use location to your advantage: Business tools like map searches and online reviews provide quick, easy snippets of information for customers to use. These often dictate the first impression users may get of your business. Focusing on having voice searches return maximized positive feedback is a great way to use local marketing advantageously.

Using the strategies listed above and more, digital marketing and communication experts can help optimize your insurance platform for maximum online visibility.